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Bank Online People Mastering Guerrilla Marketing: 100 Profit-Producing Insights You Can Take to the Bank by Jay Conrad Levinson, The man whose take-no-prisoners approach has revolutionized small-business marketing strategies offers 100 profit-producing insights into such things as planning, marketing weaponry, media, online marketing, people, attitudes, and technology.
Starting on a Shoestring: Building a Business Without a Bankroll by Arnold S. Goldstein, Live your entrepreneurial dream with no– or little– money down Where there’ s a will, there’ s a way. Even if you don’ t have start-up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Starting on a Shoestring is the key to your success. Now in its Fourth Edition, this perennial bestseller has helped thousands of people live out their dreams; it provides the knowledge and the confidence you need to get your business off the ground and up and running. Authoritative, step-by-step guidance will answer your questions, help you plan your strategy, and get you started. In the new Fourth Edition, an all-new chapter covers everything you need to know about the Internet, from creating an online presence for your business to understanding all the tech jargon. And there’ s more: Make sure your business idea is right for you– before you take the risk Find sources of capital and approach them confidently Six common myths: avoid the traps and misconceptions of starting up Should you take on a partner? Setting up: bargains on equipment, dealing with suppliers, the advantages of leasing, value of consignments Marketing and advertising on a shoestring: free publicity, word-of-mouth, creating a prestige image cheaply Examples of businesses like yours that maximized their success on the Internet Now better than ever, Starting on a Shoestring gives you a wealth of vital information you’ ll find in no other book– it’ s your first step to entrepreneurial success.
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